The Amazon Seller Central dashboard is a powerful tool that provides sellers valuable insights into their business performance on the platform. However, many sellers need help to fully utilize this resource, potentially missing out on opportunities for growth and optimization. Optimizing your Seller Central dashboard involves customizing its layout to suit your needs. The dashboard is highly flexible; you can add, remove, and rearrange widgets to create a view focusing on the metrics most important to your business.
Setting up automated reports
Take advantage of Amazon’s automated reporting features to save time and ensure you’re consistently receiving essential data. You can set up reports to be generated and emailed to you regularly, covering areas.
- Business reports
- Fulfillment reports
- Payments reports
- Customer concessions reports
Automating these reports gives you a steady stream of data to inform your decision-making without manually pulling the information each time.
Leveraging the account health dashboard
The Account Health dashboard is a crucial component of Seller Central that provides insights into your account’s standing with Amazon. Please pay close attention to this section, as it can alert you to policy violations or performance that could jeopardize your selling privileges. Vist myamazonguy.com for info about amazon experts check out our seller central optimization guide for more information.
Regularly review the following areas:
- Policy compliance
- Customer service performance
- Shipping performance
- Product authenticity and safety
Addressing any issues promptly can help maintain a healthy account status and avoid potential suspensions.
Optimizing inventory management
Effective inventory management is critical for Amazon’s success. Use the Inventory Performance dashboard to monitor key metrics.
- Sell-through rate
- In-stock rate
- Excess inventory percentage
- Stranded inventory value
These metrics can help you make informed decisions about restocking, repricing, and managing your overall inventory health. Aim to keep your Inventory Performance Index (IPI) score above the minimum threshold to avoid storage restrictions and additional fees.
Utilizing the Brand Analytics feature
For brand-registered sellers, the Brand Analytics feature provides powerful insights into customer search and purchase behaviour.
- Identify popular search terms in your category
- Analyze competitor performance
- Understand customer demographics
Leveraging this data can inform your product development, marketing strategies, and overall business decisions.
Implementing A/B testing for listings
The Manage Your Experiments feature in Seller Central allows you to conduct A/B tests on your product listings. This can help you optimize various elements .
- Product titles
- Main images
- Bullet points
- Product descriptions
By systematically testing different versions of your listings, you can identify what resonates best with customers and improve your conversion rates over time.
Staying informed with Seller Central announcements
Amazon frequently updates its policies, features, and best practices. Make it a habit to regularly check the Seller Central announcement board for important updates that may affect your business. While Seller Central provides a wealth of information, some sellers find value in supplementing this data with third-party analytics tools. These tools often offer more in-depth analysis, competitive insights, and customized reporting options.
When considering third-party tools, look for those that integrate seamlessly with Seller Central and provide features that complement Amazon’s native analytics. The Seller Central dashboard is a powerful resource for Amazon sellers, offering a wealth of data and tools to help optimize your business performance.